| Readership & Circulation . . . |
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Our circulation is specifically designed to reach your target customer . . .
the motivated home buyer
& home seller!
Your ad will reach prospects where they work, live, shop and play.
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Local Circulation - Free Magazine Racks
When it comes to increasing your ads exposure, we hit the streets. By placing hundreds of distribution stands
in high traffic areas, we make sure your ad is visible to motivated buyers and sellers. HOMES & LAND of the Phoenix East Valley magazine can be picked up FREE at over 600 locations throughout the Phoenix East Valley. (Did you know . . . We are the ONLY magazine displayed in over one hundred of these locations!!!)
Unlike other real estate publications, our distribution team re-stocks our racks every week.
Local Circulation - Major Chains
Homes & Land of the Phoenix East Valley is currently distributed at the following major chains:
AJ’s Fine Foods * Basha’s Foods * Chase Bank * Fresh n' Easy * Safeway Foods * Sam’s Club * Sunflower Market * Superstition Springs Mall * Arizona Mills Mall * Wells Fargo Banks
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Local Circulation - Targeted Direct Mail
In addition to our local distribution stands, we also have 5 aggressive, specifically targeted, magazine direct mail programs. We target the people that are actively involved in buying and selling real estate.
* HomeMail - With this exclusive client contact program, we can send a copy Homes & Land Magazine to the property owners whose homes you have advertised. Included with the magazine is a letter from Homes & Land congratulating them on selecting an agent
willing to go the extra mile to sell their home. The letter also invites them to view their home on www.HomesAndLand.com our national real estate web site, and to let you refer them to a buyer’s agent in their destination community. Just complete the HomeMail
section of your Online AdMaker input form to take advantage of this awesome FREE
program. Sellers love it and you look like a real pro!
* HomeSellers - Did you know 79% of home sellers purchase another home in the same general area? That’s exactly why we created our HomeSellers direct mail program. Every four weeks we mail a Homes & Land of the Phoenix East Valley magazine to many of the affluent homes currently listed ‘For Sale’ in the
mid-to-upper price ranges. (Homes listed by agents NOT currently advertising in Homes & Land Magazine.)
* F.S.B.O. Program - We mail a copy of Homes & Land magazine to homeowners attempting to sell their home ‘For Sale By Owner’. Unlike other publications, we don’t allow ‘For Sale By Owner’ advertising, so if they want their home to be advertised in Homes & Land, they must contact one of our advertisers. Just one more way we are driving business to you.
* Agent Circulation Program - Each month we mail Homes & Land of the Phoenix East Valley magazine to many of the top producing real estate professionals in the market. Homes & Land magazine and your ad is always in front of the ‘best of the best’.
* Major Employers Program - We mail a copy of Homes & Land magazine to the Human Resources Department at most major employers in the area. Many of them love to include our high quality magazine in their
information packets to relocating employees. It’s a great way for your ad to reach pre-movers.
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Local Circulation - Areas Covered
Homes & Land of the Phoenix East Valley magazine covers the following communities:
* Ahwatukee / Foothills * Apache Junction * Casa Grande * Chandler * Gilbert * Gold Canyon * Maricopa * Mesa * Phoenix (south of the Salt River) * Sun Lakes * Tempe * Queen Creek * (We also have some magazine distribution northeast of the valley in the Rim Country & White Mountains areas.)
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National Circulation - Toll Free HomeLine Requests
Our toll free HomeLine number 800-277-7800 is featured on the cover of 60 million magazines covering over 15,000 communities nationwide. Customers call our Relocation Service Center toll free number and request a free Homes & Land magazine to be mailed to their home. We then capture their name and address as a valuable pre-mover lead for our advertisers.
National Circulation - Internet Requests
Our national web site www.HomesAndLand.com is also featured on the cover of 60 million magazines covering over 15,000 communities nationwide. Customers request thousands of free Homes & Land magazines directly from this national web site. Customers can also order a free Homes & Land magazine from Realtor.com, eBay, Yahoo! and other major web sites. This drives even more valuable pre-mover leads to our Homes & Land advertisers.
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Magazine Reach
Your ad will reach approximately 80,000 consumers every four weeks or about one million highly targeted readers per year. *
Magazine Returns
Homes & Land magazine is proud to feature a 99%+ pick-up rate. (The industry average is just over 50%) That means almost ALL of the printed copies will end up in the hands of someone actively involved in buying and selling real estate. The high quality of Homes & Land makes it one of the most expensive magazines to produce in the industry. That’s why we watch our distribution like a hawk, re-stock every week and simply refuse to let our magazines be thrown away!
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Remember - Don’t be fooled, it’s not how many magazines or newspapers that are printed.
What really matters is how many end up in the hands of your target customer!
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| Click image to download |
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| Who reads Homes & Land Magazine?
In this Readership Survey booklet, you'll learn all about the average reader of HOMES & LAND Magazine.
* How soon does the average reader plan to buy?
* What price range are they shopping?
* How will they select an agent?
* Are they looking for a new or existing home?
* What else are they shopping for?
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* The programs and distribution locations shown here are subject to change without notice.
* Magazine reach is based on a recent study showing 4.7 readers per printed copy of Homes & Land Magazine.
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